The iPhone 12 and 12 Pro have been on open sale in some regions for just a few days and so far demand has been quite strong. So strong in fact that Apple has reportedly contacted its supply chain partners to accelerate production for the iPhone 12 by as many as 2 million units.
The addition of an OLED screen paired with 5G and the new flat frame design seems to be enough to spark consumer interest. According to Cinda Securities Apple will see demand for the iPhone 12 series to reach the 80-85 million units level. Further estimates predict a whopping 230-240 million shipments in 2021 which if true would position the iPhone 12 series as the best selling Apple phones in history. The current record holder is the iPhone 6 and 6 Plus at an estimated 222,4 million units.
Noted Apple analyst Ming-Chi Kuo estimated that pre-orders for the iPhone 12 and 12 Pro totaled 7-9 million units. He also predicted the iPhone 12 and 12 Pro will account for 60-70% of the total 12-series shipments while the 12 Pro Max and 12 mini will each hoover around the 15-20% level.