Google’s John Mueller provided a detailed answer about how Google chooses to rank images and videos in the search results.
The question was about how Google chooses to show images in the search results pages (SERPs).
Here is the question:
I just want to pause right here and highlight his use of the word relevant. Sometimes we think in terms of keywords when thinking of relevance.
But clearly in the context of this next part of his answer, relevance means what the user is actually looking for (an answer, an image, a video, etc.).
How Google Ranks Web Pages, Images and Videos
Mueller makes it clear that if people show preference for images, that’s what Google is going to show. And that act of showing people what they want to show, that’s the context of his use of the word, relevance.
Also, of interest is how all these different algorithms are working independently on answering the query and then labeling them with a relevance score which is used to determine where on the search result page to show these different kinds of results.
Watch John Mueller Answer How Google Ranks Images and Videos in Search